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Truck & Trailer Dealership 
Digital Transformation Specialists

Empowering commercial Truck & Trailer Dealerships
with state-of-the-art technology and unique


digital transformation image.png

The bottom line is we will increase YOURS.

Grab some time on our schedule

We want to hear YOUR story.
What are YOUR challenges, goals, and specific needs? Book some time with our team, and let's discuss solutions for YOUR business!



With the SOARR App, inspections and appraisals have never been easier. Just plug our reader into your truck, and get diagnostic reports, specifications, history, and J.D. Power reports. Seamlessly, all of this data and photos are available in our management and marketing system. No additional keystrokes are required.

Not able to be at the truck? No problem.  

We can deploy an inspection service to its location!

The core of our system is built around excellent inventory management. Since 1995, SOARR has been the premier inventory system for both independent and OEM commercial truck and trailer dealerships. This system is also perfect for finance companies, fleets, leasing and rental companies, auctions, or anyone with commercial equipment to manage. 

The SOARR cloud-based system, SOARR App, and inventory tools are designed to manage and sell trucks, trailers, equipment, and other inventory.

With your specifications and photos already in the management system, updating the digital world is a breeze.

SOARR has developed a robust system to automate your digital world. 


We can help you with data feeds to popular inventory search sites, blogs for your website, SEO, YouTube video creation, custom websites, re-targeted marketing, and digital marketing tools to grow your business. Our goal is to make your life easier and get your equipment sold.

The final stage in the life cycle of a truck on your sales lot - financing!

The SOARR finance solution starts with an easy and secure online credit application which integrates with websites and emailed spec sheets. These applications flow into a cloud-based HUB for your team to manage deal stages, docs, and approvals. FinanceHub also features a virtual F&I desk that can act as an extension of your team.

To top it off, you will be paid for every deal we finance! 

We understand your business

"By Truck People, For Truck People"

With over a century of experience in truck dealership management, sales, print & digital marketing, software, and finance, SOARR is uniquely positioned to build tools specifically for commercial truck and trailer dealers!


Powerful Technology,
Flexible Solutions

Industry Experts

Not only have we been in your shoes (SOARR was born and bred in a dealership), but we have been innovating solutions since 1995.

Not to brag, but we didn't just raise the bar. We built it.

Proven Record

Over the past 25 years, SOARR has consistently provided solutions to dealers that make a difference.

Many of our original clients are with us today... some have retired rich.

Custom Offerings

All clients are not the same so we offer custom solutions. Whether you're looking for a professional strength inventory management system, a diverse digital marketing program, or financing that pays, SOARR is designed to uniquely address the needs of every client.

Mark Owens - Roy's Truck and Equipment

"It is awesome to work with a company that really gets us to the core. Trucks, God, and Country."

Have questions?
We've got answers.

Let's Collaborate!

Get in touch with the experts at SOARR to get started!

Fill out this form or contact us through any of our social media platforms.

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1506 West Church Street
Newark, OH 43055


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